Proper Hotels Set to Open First Property in San Francisco

(San Francisco Proper Hotel)

Have you heard the buzz about Proper Hotels? As in, “a proper place to stay” in the city? The new brand—founded by Brad Korzen, Brian De Lowe and Alex Samek—is already nabbing headlines for its design (by celebrated interior designer Kelly Wearstler) and F&B concepts. The first property for the new high-end hospitality chain will open in San Francisco this summer, inside a historic flatiron building on the corner of 7th and Market that was previously the Renoir Hotel. The hotel’s opening is connected to the renaissance of San Francisco’s Mid-Market district.

Eater reports that Proper’s “rooftop bar will offer "highball service"… with fire pits and “large format” drinks, too.” And though Charmaine's rooftop bar and lounge will certainly draw the cool crowd to its roost above Market street, the other eateries are aiming to please the city’s discriminating food-centric gourmands. James Beard award-nominated chef Jason Franey will be serving up new American food at Villon, the main restaurant, while La Bande will offer tartines and café-style items at street level.

San Francisco Proper Hotel will have 131 Wearstler-designed rooms, and guests will be able to connect to the Proper app, “a next level take on the mobile concierge” to access services and amenities (even arranging private flights).

Virtual Event

Pivoting Back to Travel, The Destination Weddings & Honeymoons Edition

2020 put the nuptial plans of thousands upon thousands of couples on hold, but with the promise of widespread vaccine distribution in the near future, it’s time to get back to planning and ensure your clients live out the destination weddings & honeymoons of their dreams. Hear from top suppliers and destinations on wedding venue & ceremony options, romantic destinations & resorts and more when you watch the event on-demand.

Proper Hospitality recently announced the appointments of seasoned industry veterans Lorenz Maurer, Xavier Bon and Frederique Falour-Yalniz as the hotel’s general manager, director of sales and marketing, and director of human resources. The official press release bills the flagship hotel opening as “the city’s first injection of true lifestyle hospitality into the city in over a decade.” After the Proper San Francisco, the brand will expand to other U.S. cities including Austin, Santa Monica and Downtown Los Angeles.

Related Articles

Hotel Zoe San Francisco: California's Newest Boutique Hotel

Marijuana Company Buys Entire California Town for 'Hospitality Destination'

Hotel Kim Sing: From Kung Fu Theater to Mini Hotel

Ventana Big Sur Announces Renovations for Fall 2017 Opening

Suggested Articles:

Experiences like traversing a cliffside cableway high above a valley floor are a hallmark of travel in the Swiss Alps. Learn more here.

According to a recent survey by Virtuoso, 82 percent of travelers said the COVID pandemic has made them want to travel more responsibly in the future.

Kempinski Hotels is offering a new room category, the Kempinski Fit Room, which it is gradually introducing in partnership with Technogym. Read more.