Proper Hotels Set to Open First Property in San Francisco

Have you heard the buzz about Proper Hotels? As in, “a proper place to stay” in the city? The new brand—founded by Brad Korzen, Brian De Lowe and Alex Samek—is already nabbing headlines for its design (by celebrated interior designer Kelly Wearstler) and F&B concepts. The first property for the new high-end hospitality chain will open in San Francisco this summer, inside a historic flatiron building on the corner of 7th and Market that was previously the Renoir Hotel. The hotel’s opening is connected to the renaissance of San Francisco’s Mid-Market district.

Eater reports that Proper’s “rooftop bar will offer "highball service"… with fire pits and “large format” drinks, too.” And though Charmaine's rooftop bar and lounge will certainly draw the cool crowd to its roost above Market street, the other eateries are aiming to please the city’s discriminating food-centric gourmands. James Beard award-nominated chef Jason Franey will be serving up new American food at Villon, the main restaurant, while La Bande will offer tartines and café-style items at street level.

San Francisco Proper Hotel will have 131 Wearstler-designed rooms, and guests will be able to connect to the Proper app, “a next level take on the mobile concierge” to access services and amenities (even arranging private flights).

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Proper Hospitality recently announced the appointments of seasoned industry veterans Lorenz Maurer, Xavier Bon and Frederique Falour-Yalniz as the hotel’s general manager, director of sales and marketing, and director of human resources. The official press release bills the flagship hotel opening as “the city’s first injection of true lifestyle hospitality into the city in over a decade.” After the Proper San Francisco, the brand will expand to other U.S. cities including Austin, Santa Monica and Downtown Los Angeles.

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