Rory McIlroy's convincing win at the 111th U.S. Open at Congressional over the weekend made him, not a guy named Tiger, the talk of the golf world. The 22-year-old phenom will assuredly be contending for majors for years to come.
His win was also a boon for another: Jumeirah Hotels & Resorts, which tapped McIlroy as its brand ambassador when he first turned pro back in 2007. McIlroy is emblazoned with the Jumeirah name all over his golfing garb: a coup for Jumeirah as NBC's camera were held steadily on McIlroy for four strait days. Talk about free advertising!
Thatcher Brown, Jumeirah's vice president of brand strategy & management, sat down and discussed Jumeirah's prescient partnership with McIlroy and what it means for the brand, with sport360.com.
In one exchange, Brown sums it up nicely: "Beyond the self-evident golfing prowess, we see many other qualities in Rory that align him to the Jumeirah brand: young but mature, contemporary but classic, attentive to the fine details of achieving excellence, but having a strong sense of fun."
Click here for full transcript.