Setai Fifth Avenue to Become Langham Place, Fifth Avenue

New York Tour Bus
New York Tour Bus // Photo by Medioimages/Photodisc/iStock/Getty Images Plus/Getty Images


The Setai Fifth Avenue is no more; long live the Langham Place, Fifth Avenue! Next week, on May 7, Langham Hospitality will officially take over the management of the Setai Fifth Avenue, located at 400 Fifth Avenue, and turn the swank property into Langham Place, Fifth Avenue, the brand's first propery in North America.

“We are excited that the launch of the Langham Place brand in North America is in New York City,” says Brett Butcher, chief executive officer of Langham Hospitality Group. “Langham Place, Fifth Avenue is a milestone in our global expansion in the world’s most important destinations and it will be a welcome addition to the group’s North American portfolio, which includes The Langham hotels in Pasadena (Los Angeles) and Boston, as well as Chicago and Toronto, which are both joining the Group in July 2013.”   

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Also opening on May 7 at the new Langham Place, Fifth Avenue, Measure will be a new lounge with a menu of American and British comfort food "re-imagined with a modern twist" (we hear) by Chef Jeffrey Seizer, formerly of Maialino and Union Square Café; a seasonal drink menu with some classic cocktails; an extensive selection of both Old and New World wines and a craft beer menu. Food and drinks will be served throughout the day at Measure, starting with a Continental breakfast in the morning and continuing through the evening, when it will be accompanied by live jazz performances starting every evening at 8 p.m.

On the horizon for Langham Place, Fifth Avenue are additional aesthetic changes including updated furnishings and a new selection of art in the public spaces. Good to know: Select partnerships with UK-based artists, fashion designers and film partners will also be announced in 2013. In 2014, Langham Place, Fifth Avenue will also introduce Chuan Spa, the internationally celebrated spa concept created by Langham Hospitality Group that focuses on Traditional Chinese Medicine (TCM) techniques for the ultimate in relaxation and holistic wellness, which will be developed within the hotel’s existing spa footprint.

Langham Place, Fifth Avenue will have 214 guestrooms and suites (many of which are among the largest in the city) as well as a selection of spaces for executive meetings and social events. The pièce de résistance will undoubtedly be the meals at Langham Place, Fifth Avenue’s signature, Michelin-starred restaurant Ai Fiori by the Altamarea Group, courtesy of the world-renowned Altamarea Group and Chef Michael White. 

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