The Setai, Miami Beach Now Under New Management


Setai, Miami Beach

The Setai, Miami Beach, member of The Leading Hotels of the World, announced today that Guenter H. Richter, C.H.A., has joined the hotel as vice president and managing director. Richter is one of the most recognized professionals in the luxury hotel industry, most recently serving as managing director of The Setai Fifth Avenue in New York City. Prior to that, he was General Manager of The Regent Bal Harbour, The St. Regis in New York, and The Drake Hotel in New York, as well as luxury hotels including the Bel Air Hotel in Beverly Hills and The Mansion on Turtle Creek in Dallas. Richter holds degrees from the Hotel Management School in Heidelberg, Germany and Cornell School of Hotel Administration in Ithaca, New York.

The Setai, Miami Beach offers both a calming tropical hideout and a connection to the hottest attractions in South Beach. Guests can relax in the three sparkling pools at the edge of the Atlantic Ocean by day before venturing out to enjoy the area's notorious party scene by night. The hotel also boasts an award-winning restaurant and a dedicated concierge team. Managed by Trevi Luxury Hospitality Group, Setai, Miami Beach provides oceanfront luxury and the melding of Asian simplicity and elegance with the Art Deco history of South Beach to create an intimate sense of privacy.

“It is my goal to lead The Setai, Miami Beach to a level of luxury and personal service that is beyond comparison,” Richter says. “We are assembling a management team that is committed to surpassing the expectations of the most discerning guests in the world.”

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