Starwood Preferred Guests Debuts Mobile Check-In for Members

Starwood Preferred Guest has debuted SPG Mobile Check-In for members at 22 hotels in the United States. More hotels will begin offering this feature exclusively on the SPG Mobile app with the global rollout completed by the end of 2017.

Marriott first launched mobile check-in, checkout and “room ready” alerts in 2013. It is now available at all hotels that were in the Marriott portfolio before the company’s acquisition of Starwood Hotels and Resorts. Marriott is now beginning to offer these features for SPG members checking in at Westin, Sheraton, St. Regis, Four Points, Le Meridien, Tribute Portfolio and The Luxury Collection hotels.

“Mobile check-in is incredibly popular among our Marriott Rewards members with more than 200,000 check-ins occurring each week and that’s why we wanted to extend this convenient app feature to SPG members as well,” said David Flueck, senior vice president for global loyalty, Marriott International, in a written release.

For SPG, its mobile journey began with SPG Keyless – the industry’s first mobile keyless entry system, which is now available at all Aloft, Element & W Hotels, and is coming to 500 hotels this year that participate in the Marriott Rewards and The Ritz-Carlton Rewards programs. There will be no change for SPG members checking-in to Aloft, Element & W hotels offering SPG Keyless.

The new mobile check-in feature is available exclusively for members who have downloaded the SPG mobile app and booked their stays directly with SPG on its website or in the app. Members will receive a notification approximately 48 to 72 hours before their stay asking if they would like to check-in using the SPG app. On the day of arrival, a notification will be sent to their mobile device alerting them that their room is ready and their key is waiting for them at the front desk, and when they checkout using the SPG app, their folio will be emailed to them. With the SPG app, members can also Make A Green Choice and request early check-in as well. SPG Elite members can already request a late checkout in the app and Platinum Elite members can choose their preferred arrival gift.

Next up will be the introduction of Mobile Requests in 2018, which is already available at 4,000 hotels in the Marriott Rewards and The Ritz-Carlton Rewards portfolios. Members will be able to choose from a list of the most requested services and amenities, and text directly with hotel associates before, during and after their stays to make special requests.

Since Marriott’s acquisition of Starwood last year, members of Marriott Rewards, The Ritz-Carlton Rewards – which is part of Marriott Rewards – and SPG programs have been able to link their accounts at members.marriott.com to access unparalleled benefits such as instant status matching and unlimited points transfer between programs that can be used to unlock a plethora of unique experiences across Marriott’s portfolio of global brands.

For more information on SPG Mobile Check-In, visit spg.com/mobileapps.

Related Articles

How Arne Sorenson Is Melding Marriott and Starwood

Westin and Peloton Partner to Offer New Wellness Experiences

Zegrahm Expeditions Launches Loyalty Program

Axus Travel App Launches International Growth Plan