Survey: Ritz-Carlton Tops Luxury Brand Survey

A survey of American and Canadian marketers by Toronto agency Cundari found Ritz-Carlton to be the best-managed hotel brand in North America.

Ritz-Carlton outperformed its competition in areas such as renowned history, loyal following, clear and attractive brand personality, clear and meaningful positioning and delivery on brand promise.

Among Canadian respondents, W Hotels, Four Seasons, Fairmont and Hyatt joined The Ritz-Carlton in the top five, while American respondents preferred Four Seasons, W Hotels, Westin and Marriott after The Ritz-Carlton.

Cundari president and chief strategy officer Garry Lee said that the recession has created a new kind of affluent consumer, one that is "more discerning than ever before, more tech savvy, and wants every detail put in front of them. They expect more out of their luxury brands."

The study was conducted online among members of the American Marketing Association and the Canadian Marketing Association and consisted of 1,905 online interviews evaluating 16 luxury and premium hotel brands that have a presence in both Canada and the U.S.

Virtual Event

Pivoting Back to Travel, The Destination Weddings & Honeymoons Edition

2020 put the nuptial plans of thousands upon thousands of couples on hold, but with the promise of widespread vaccine distribution in the near future, it’s time to get back to planning and ensure your clients live out the destination weddings & honeymoons of their dreams. Hear from top suppliers and destinations on wedding venue & ceremony options, romantic destinations & resorts and more when you watch the event on-demand.

Suggested Articles:

Hotels are offering new spring programming, while a variety of restaurants and tasting rooms will also be opening shop. Here's the latest.

Andaz Bali, marking the entry of the brand into Indonesia, is located in Sanur, a seaside village along Bali’s south-eastern coastline. Here's more.

Wilderness Safaris has opened the completely rebuilt DumaTau Camp and Little DumaTau Camp in Botswana’s Linyanti Wilderness Reserve. Learn more here.