Survey: Ritz-Carlton Tops Luxury Brand Survey

A survey of American and Canadian marketers by Toronto agency Cundari found Ritz-Carlton to be the best-managed hotel brand in North America.

Ritz-Carlton outperformed its competition in areas such as renowned history, loyal following, clear and attractive brand personality, clear and meaningful positioning and delivery on brand promise.

Among Canadian respondents, W Hotels, Four Seasons, Fairmont and Hyatt joined The Ritz-Carlton in the top five, while American respondents preferred Four Seasons, W Hotels, Westin and Marriott after The Ritz-Carlton.

Cundari president and chief strategy officer Garry Lee said that the recession has created a new kind of affluent consumer, one that is "more discerning than ever before, more tech savvy, and wants every detail put in front of them. They expect more out of their luxury brands."

The study was conducted online among members of the American Marketing Association and the Canadian Marketing Association and consisted of 1,905 online interviews evaluating 16 luxury and premium hotel brands that have a presence in both Canada and the U.S.

FREE Virtual Event

Pivoting Back to Travel: Phase 4

Are you prepared to guide your clients through the “new normal” of travel? Join us December 15, 2020 from 1pm-2:20pm EST for Pivoting Back to Travel: Phase 4. The upcoming installment of our FREE virtual series will feature presentations from the Cayman Islands, Dominican Republic, and Seabourn on their most up-to-date travel procedures, health & safety protocols they’ve implemented to keep guests safe, activities that are open to visitors, what your clients need to know while on their trip and more! Visit www.pivotingbacktotravel to view the full agenda and register for your FREE pass.

Suggested Articles:

The hotel—the 10th Oetker Collection property—sits directly on Lake Geneva, offering views of Mont Blanc. Here's what you can expect.

Iberostar is fast-tracking solutions to build a responsible tourism model with science and the protection of nature at the core of its strategy.

Preferred Hotel Group launched Beyond Green with a portfolio of 24 member hotels, resorts and  lodges  that exemplify sustainable tourism leadership.