What’s Going On? Summer Forecast 2009

Travel Agent was recently on hand in Orlando to moderate a panel of travel industry executives. The event, which was hosted by the Orlando/Orange County Convention Visitors Bureau, included an impressive lineup:

Mark H. Brown, executive vice president, AAA Travel; David Pavelko, head of industry, Travel, Eastern Region, Google; Jack Horne, vice president of sales, Hyatt Hotels & Resorts; Mike Pusateri, president and CEO, Vantage Strategy Consulting; Doug Shifflet, chairman & CEO, DK Shifflet and Gary Sain: president & CEO of the Orlando/Orange County Convention Visitors Bureau.

In this second part of a three-part series of roundtable discussions, the executives finish their conversation about social media and talk about the summer travel season in 2009. See their insight in the video below:

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As Accor properties get set to reopen, the company launched “Reignite the Love of Travel,” designed to reassure and to create desire among travelers.