IMG Unveils Programming for NYFW: The Shows February 2023 Season

IMG, the official organizer and operator of New York Fashion Week’s (NYFW) central event, NYFW: The Shows presented by Afterpay, has announced its slate of programming and events to complement the Official NYFW Schedule released by the Council of Fashion Designers of America (CFDA) in January.

Produced by IMG Focus, the shows will run from February 10-15, 2023, live at Spring Studios. This season, NYFW: The Shows and the American Collections Calendar starts on February 10 with designer Rodarte. Following the runway show, IMG will host a party at the newly opened Jac’s On Bond celebrating designers Kate and Laura Mulleavy on their Fall 2023 collection.

On February 11, model Ella Emhoff will host the “Ella Emhoff Likes To Knit” pop-up at Spring Studios, showcasing her handmade, one-of-a-kind knitwear. The pop-up closes with a cocktail party at Spring Place.

In collaboration with IMG, the Black in Fashion Council Discovery Showrooms supported by Shopify, will return for a sixth season. Feature designers include Cise, Diotima, Ella Lisque, Jeofroi, Made by Ciraco, Madamette, Oak and Acorn, Sincerely Ria and Torlowei. The BIFC Discovery Showrooms will run February 11-15, offering visibility to emerging Black designers with leading fashion stakeholders. Alumni of the BIFC Discovery Showrooms include Theophilio, House of Aama, Harbison, A. Potts, Kenneth Nicholson and Marrisa Wilson.

Afterpay has created all-access experiences for consumers and will be supporting the next generation of designers with RunwayX by Afterpay, a new space at Spring Studios built to showcase emerging creatives who represent the future of fashion. Beginning February 11, RunwayX by Afterpay will have two runway shows daily, with Aknvas, BruceGlen, Colin LoCascio, KGL, Melke, Private Policy, Sukeina and Tia Adeola.

In the lobby of NYFW: The Shows, The Afterpay Xperience is an immersive takeover open to the public with live runway show viewing parties, photo moments, a customization station using deadstock materials and more. Consumers can register for free tickets at On February 13, NYFW: The Talks will return with the Future of Fashion. An expert panel will discuss fashion technology and innovation featuring Natalie McGrath, VP of Marketing at Afterpay; Lior Cole, American fashion model and Web3 entrepreneur; Leila Mashouf, co-founder and CTO of Rubi Labs; and Matt Choon, CEO and founder of Bowery Showroom; with moderator Nikki Ogunnaike, senior digital director of “Harper’s Bazaar.”

Throughout the week, TRESemmeì will host styling appointments at their NYFW: The Shows Salon, where attendees will also have the chance to view a short film from the latest Pro Infusion campaign titled “Fluid,” which features an underwater routine centered around the fluidity of hair produced by creative director, IMG model and choreographer, Parris Goebel, and performed by the USA Olympic Artistic Swimming Team. Coming straight from The Big Game in Arizona, Parris Goebel will speak on a NYFW: The Talks panel presented by TRESemmeì to discuss “Fluidity in Fashion and Beauty” alongside designer Jonathan Simkhai and celebrity hairstylist Lacy Redway.

IMG will roll out two new social series for Black History Month. The first, “Spotlight Series - Black Impact,” highlights designers, models, photographers, stylists, executives and industry leaders. The second, “Where It Came From,” will be an educational series with history lessons on trends including Logomania, Luxury Sneakers and the Portrait Neckline, and their origins in the Black community.

IMG will be digitally activating with Black Beauty Roster, a digital diversity and inclusion platform focused on diversifying beauty across fashion and media. BBR will bring followers real-time coverage backstage at Studio 189, highlighting hairstylists and makeup artists who will be showcasing methods for styling textured hair and shade matching, live on Instagram and TikTok.

On Location, the official partner of NYFW: The Shows, will offer fashion fans access to exclusive experiences. Tickets can be purchased to shows including Altuzarra, Badgley Mischka, Christian Cowan, Sergio Hudson, Bibhu Mohapatra, Puppets and Puppets, and The Blonds among others, here.

Shows and presentations will also be presented on Runway360, CFDA’s centralized digital hub.

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