|Photo: Archer Hotel/Facebook|
Situated in the heart of the fashion district between Fifth and Sixth Avenues, the 22-story 180-room hotel will be making its grand debut May 28.
The hotel features a rooftop bar where guests can enjoy a Midtown elevated happy hour, as well as the latest addition to the David Burke Restaurant Group, Fabrick. Expect small plates but a special weekend brunch with dim sum style service.
Design is key at Archer. With Glen Coben behind the architectural direction, the hotel will be fitted out with industrial chic fixtures, think exposed brick and steel, butcher-block tiled flooring and high ceilings. Coben has also created a quartet of design templates for the residential-minded guestrooms. Travelers will get to experience an element of guestroom roulette as they are surprised with one of four room designs. Each room will feature custom drapery with varying headboards, ottomans, throw pillows and blankets.
For visitors looking for a more exclusive experience, the Archer offers Archer’s Den, its signature guestroom, with unique touches such as tufted sectional sofa, a large walk-in shower and a collection of Archer’s favorite books and quirky finds. The hotel also offers a turn down service. The eight-item turndown rotation features local picks such as Baked by Melissa Cupcakes, and homemade David Burke mini black and white cookies.
"Archer is not just a hotel; it’s a personality, an eclectic way of being, a welcoming residence, if you will,” said Cheryl Gilliam, SVP brands & marketing for LodgeWorks. “Guests are meant to feel as if they are entering a home in many ways, yet it is unlike any other."
Adding to the hotel’s quirk factor is its etiquette-laced playing cards, given by staff to guests for acts of courtesy demonstrated from the cards, these are worth $10 and can be used in the lobby bar, rooftop or Fabrick. They also offer their own twist on a loyalty program, with guests receiving a “Destination Joker” card upon arrival. As the hotel collection expands, guest are encouraged to collect these cards from Archer’s various residences to make an “Archer Flush,” good for a free night at a property of the guest’s choosing.
Archer’s other amenities and services include Burke in the Box in-room dining, an on-site fitness room, Frette© towels and bathrobes, Malin+Goetz© bath amenities, a Nespresso and a stocked minibar and concierge.
Opening rates start at $219, while Archer’s guestrooms will fall between $249 and $499