JW Marriott to Launch New Spa Concept

Here's some cool news for spa fans: JW Marriott Hotels & Resorts has announced Spa by JW, a new concept that, the company claims, is designed to address four core benefit states: Calm, Indulge, Invigorate and Renew. The first Spa by JW will open in September at the new JW Marriott Houston Downtown, followed by the JW Marriott Mumbai Sahar in December, with more than 20 Spa by JWs in the pipeline.

Entering through an open lounge space, guests can browse the retail area to peruse traditional and non-traditional spa products, from eye masks and meditation books (Calm) to artisanal chocolates and wine (Indulge). The lounge also serves as a social space for guests to relax whether or not they book a treatment.

Developed in collaboration with JW Marriott brand partner Aromatherapy Associates, all treatments are designed with the essential benefit states in mind:

**Calm – Allows guests to "reset" when out-of-sync, offering a  chance to slow down time to restore balance. Sample services include a 15-minute shoulders massage or the full-hour “Sleep Deeply” treatment.

**Indulge – Guests can relax through a range of therapeutic treatments that reward and rejuvenate. Sample services include an “Ultimate Aromatherapy” massage or the “Intense Nourishment” luxurious body treatment.

**Invigorate – Enlivens the body and clarifies the mind. Sample services include a “Jet Lag Cure” or “Energy Boost” express massage.

**Renew – Purifies the mind and body. Sample services include an “Intense Muscle Relief” or a “Detox & Revitalize” body treatment.

Designed for guests who do not have the luxury of time, Spa by JW express treatments provide on-demand services that start at a 12-minute entry point and are bookable without an appointment. Express spa suites are designed around a massage chair, exclusive to JW Marriott, with embedded scent infusers, noise-canceling technology, and cell phone-charging stations. Treatments include a variety of 12- to 25-minute services like the Relaxing Scalp Massage (Calm), Hydrating Hands (Indulge), Energy Boost Massage (Invigorate), Nail Shine (Renew), and more.

For those who find themselves with a little more time on their hands, a variety of treatment rooms accommodate longer, full-service spa services. Guests can book full-body treatments and scrubs, 60- or 90-minute massages, cleansing facials, nail services and more.

For more information about Spa by JW and JW Marriott Hotels & Resorts, visit www.jwmarriott.com.