Kerzner International, one of the international developers and operators of destination resorts, casinos and luxury hotels, has announced the return of Helen McCabe-Young to the company as executive vice-president, sales and marketing, One&Only Resorts. In this role, McCabe-Young is responsible for the strategic development and oversight of Kerzner’s global corporate communications, as well as worldwide sales and marketing for One&Only, including retail and spa business development. McCabe-Young will be based in Dubai and will work with and report directly to Alan Leibman, CEO of Kerzner International.
A marketing veteran, McCabe-Young first joined Kerzner in 2003 as senior vice president, sales and marketing for One&Only Resorts, responsible for developing worldwide sales, marketing and PR platforms for the brand. She was later appointed chief marketing officer for Atlantis The Palm, Dubai for the global launch of the destination resort in addition to One&Only, a position she held until departing the company in 2009 to pursue entrepreneurial interests.
Most recently, she co-founded Place360 Health + Spa, an integrated health center and spa in Del Mar, California. Prior to 2003, McCabe-Young was vice-president, marketing for Silversea Cruises Ltd where she led the brand’s strategic marketing efforts including the launch of two new ships.
Kerzner International Holdings Limited’s flagship brand is Atlantis, which includes Atlantis, Paradise Island, a 2,317 room ocean-themed destination resort in The Bahamas, as well as The Cove Atlantis and The Reef Atlantis in The Bahamas and Atlantis, The Palm in Dubai, a 1,500-room, water-themed resort on The Palm, overlooking the Arabian Sea and mainland Dubai. Under the One&Only brand, Kerzner also manages seven of the top-rated luxury resort properties in the world, located in The Bahamas, Mexico, Mauritius, the Maldives, South Africa and Dubai. Kerzner recently announced plans to develop and operate a new One&Only resort on Tufu Bay in Sanya, Hainan, China, anticipated to begin welcoming guests in late 2014. Additionally, the Mazagan Beach & Golf Resort, a 500-room destination casino resort in Morocco, is also operated by Kerzner.