Crystal Cruises has announced it has selected Kim Guimaraes as the line’s new vice president of sales & strategic partnerships in North America. The appointment comes as Eric Graves prepares to retire at the end of the year following a 43-year career in travel industry sales, including 25 years with Crystal.
Guimaraes will be responsible for the development and implementation of the line’s sales and partnership strategies, along with the oversight of the North America sales team. Guimaraes will report to Carmen Roig, senior vice president of marketing and sales, and will be based in Crystal’s new Miami branch office, effective December 7.
Graves has been with Crystal since the company’s inception 25 years ago, and for the last decade has led Crystal’s domestic sales efforts. His last day with Crystal will be December 31, and prior to that time, he will assist Guimaraes in transitioning to her new role.
With a career that spans 28 years in travel industry sales and management comprising cruise and resort sales, Guimaraes’ experience includes advancing strategic organization, growth of national accounts portfolios, cultivating key business partnerships, developing prosperous business strategies and leading sales efforts. Guimaraes entered the field of travel sales as a front line travel advisor and agency manager. During her spare time, she supports various animal welfare initiatives with American Society for the Prevention of Cruelty to Animals and the World Wildlife Fund near her home in Fort Lauderdale.