Lane Douglas, principal of social media solutions at MarketBridge, a sales and marketing professional services firm based in Bethesda, Md., And San Francisco serving Fortune 500 clients, will be a keynote speaker at Questex Hospitality + Travel’s annual Luxury Travel Exchange International (LTX) event to be held September 10-12, 2013, at The Venetian® Las Vegas.
Douglas, who leads the development of innovative social marketing strategies and platform creation at MarketBridge and has more than 15 years of online marketing experience, will discuss social media influences on travel, measurement metrics for social media progress, tips and best practices for customer acquisition and revenue generation.
“As part of our continuing commitment to deliver great educational content that travel advisors can use to expand their luxury business, we are proud to announce dynamic speakers including Lane Douglas to engage attendees on relevant topics critical to their business success,” said Marilyn McHugh, vice president of global events for Questex Hospitality + Travel. “The rapid adoption of social media is changing the travel landscape. We want attendees to understand the latest trends and developments and how to use them to drive demand and revenue.”
Douglas formerly was chief marketing officer for both Vantage Strategy in Annapolis, Md., and the Ataway Exchange digital marketing conference. His leadership and expertise in social media as a business solution has enabled him to strategically support clients including the Mexico Tourism Board, Palms Casino Resort in Las Vegas, the tourism board of Cozumel, Mexico and Visit Orlando.
LTX, which last year drew more than 1,000 professional travel advisors and 350 luxury travel suppliers who participated in more than 7,000 one-on-one meetings, combines appointments, networking opportunities and tracked and accredited educational programming with a traditional trade show experience.
For the latest event information, visit LTXInternational.com.