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by The Daily Telegraph, August 3, 2016
The Zetter Group, the boutique hotel brand known for its cool and quirky design properties in London, including the Zetter Townhouse in Clerkenwell and Marylebone and the Zetter Hotel, has announced plans to open its first outpost outside the capital in Manchester.
Set in the Grade II-listed London Road Fire Station building, the hotel group says the Zetter Manchester will be the city's first 'international boutique hotel', offering a 'world-class cocktail bar', a spa and shared work space.
The London Road Fire Station first opened in 1906
The Zetter group will submit a planning application to the city's council later this year.
Russell Sage Studios, the interior design group behind the two Zetter Townhouse properties, as well as The Goring Hotel ’s Royal Suite, have already been lined up in the event of the plans being approved.
While no further details on its design have been revealed, the company said the new Manchester hotel is 'likely to be quite different to any of its other properties'.
"London Road is an iconic building and a real gift for us as hoteliers. We want to preserve the existing beauty and magic of the building and use it to help create a unique experience for our guests,” said Michael Benya, the director of the Zetter Group.
The Zetter Manchester will form part of the building’s ‘One Space’ area spread over five floors, which will be an “international collective of world class operators, interesting brands and innovative hospitality."
A room at the Zetter Hotel in London
The Zetter Manchester will be the group’s fourth hotel venture since the opening of the Zetter Townhouse in Marleybone last year, set in the Georgian house of the notorious fictional character ‘Wicked Uncle Seymour’, nephew of Great Aunt Wilhemina who "resides" in the original Clerkenwell Townhouse.
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