Luxury Marketing Essentials Workshop at Luxury Travel Expo

The Travel Institute will host a luxury marketing workshop on December 6 at 10:00 a.m., presented by Chelle Honiker-Yarbrough.

Held in conjunction with Luxury Travel Expo, Chelle will help attendees create a 2012 Marketing Plan. Agents attending this session can expect to learn how to design one cohesive marketing plan that marries both online and offline strategies. The seminar will also showcase free technology tools that agents can use to measure their success, including how to manage online conversations in 15 minutes a day and locating the top five blogs to follow.

The fee to attend The Travel Institute conference session is $25 (note, this is an additional charge and is not included in the Luxury Travel Expo registration fee). Visit to register.

In December of 2010, Chelle Honiker-Yarbrough was contracted as a consultant for The Travel Institute to redesign their website and create a new virtual office environment. In June, 2011 the Institute launched "Communiversity," the new online training center with over 600 courses for travel professionals in all stages of their career. She donated her popular "Travel GeekSchool" series of social media and technology courses, and asked them to let her stay and work with the team. They agreed, and even gave her the title "Director, Technology & Marketing."

Luxury Travel Expo attendees can login to LTE Connect to network prior to the show with The Travel Institute or stop by booth 353 during tradeshow hours.

The Luxury Travel Expo Full Conference Pass is available for $95. Agents who reserve their hotel stay at Mandalay Bay Resort and Casino will receive $10 off the registration price. Additionally, those who use their American Express card will receive 10 percent off their conference pass. Register at

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