The former Mondrian SoHo in Downtown Manhattan has reopened as the NOMO SOHO, part of Preferred Hotels & Resorts' "Lifestyle" collection.
The NOMO name is an abbreviation for "nostalgic + modern," a philosophy the hotel attempts to embody in its style and amenities. Completed in 2012, the property was purchased by a partnership between fashion mogul and Buddha Bar founder Gerard Guez and the real estate group ASRR Capital LTD in early March 2015.
Graham Leslie, head of hospitality and NOMO SOHO’s chief executive, will oversee the 263-room property's transformation, management and relaunch. Leslie is responsible for starting the Conrad brand and has worked with properties that include the Plaza Athénée in Paris and The Hotel Adlon in Berlin.
Guestrooms at the NOMO SOHO have floor-to-ceiling windows and skyline views. Upon its full re-launch later this year, the property will debut a new style that's billed as a modern interpretation of nostalgic SoHo, with new amenities, programming and partnerships.