One&Only Resorts has announced a partnership between big-wave surfer and renowned waterman Laird Hamilton and his apparel line, Laird Apparel. The high performance gear for men will be start being available at One&Only Palmilla, Los Cabos this month. However, plans to expand to other One&Only properties in The Bahamas, Mauritius, Cape Town and other sunny destinations are already in the works and will happen this year. The brand has three look categories that guests can choose from, including Off Shore, Fitness and Lifestyle.
Laird Apparel has created an exclusive t-shirt to celebrate the partnership. The t-shirt will only be available at the One&Only Palmilla. We hear guests that enjoy paddle boarding or a casual lunch will enjoy the Laird look.
“We look for unique and meaningful brands to carry in NEO boutique at One&Only Resorts. We were initially drawn to Laird Apparel for the collection’s inspired product, refined aesthetic, and technical functionality. We wanted to offer something more for our male guests who lead active lives and seek comfort, and quality whether for sport or leisure. Laird Hamilton’s contemporary lifestyle of adventure and relaxed luxury living lends itself perfectly to One&Only’s own distinctive style, ‘unstuffy’ sense of genuine hospitality and lively local culture,” said Helen McCabe-Young, executive vice president sales & marketing, One&Only Resorts.