Olivia Bergin, The Daily Telegraph, August 20, 2013
Milan Fashion Week label Versace is set to conquer the luxury Asian hotel market within a casino resort in Cotai, Macau.
The Italian fashion house, headed up by Donatella Versace, the sister of its deceased founder Gianni Versace, already has a 200-room Palazzo Versace along the Gold Coast in Queensland, Australia, and another currently under construction in Dubai.
“The hotel and interior design business is very important to us as it is part of the brand’s history," commented Versace CEO Giacomo Ferraris.
He added: "We are committed to further develop this business and, as Versace is enjoying great momentum, we continue to evaluate new opportunities in various parts of the world.”
The fashion label is teaming up with Sociedade de Jogos de Macau (SJM) for the venture. SJM's chairman, Dr. Ambrose So, commented: "The combined expertise of Versace and SJM will create an unforgettable hospitality experience for Macau’s visitors which will enhance Macau’s role as a world-class leisure and tourism destination.”
Versace is not unique in its hotel aspirations; fellow Italian labels Missoni, Armani and Moschino all have stand-alone hotels, while Karl Lagerfeld recently redesigned the Hotel Metropole Monte-Carlo in Monaco.