Paligroup Announces Palihouse Santa Monica

Avi Brosh’s Los Angeles-based Paligroup has announced the opening of its newest hotel property, Palihouse Santa Monica, debuting in the beachside community in summer 2013. Known for its two existing signature hotel properties, Palihouse West Hollywood and Palihotel Melrose, Paligroup is said to have “ushered in a new era of comfortable, luxury hospitality to the Los Angeles market” with the new property.

Palihouse Santa Monica is a 36-room boutique beach lodge in a Spanish Colonial Revival-style building that formerly housed The Embassy Hotel Apartments. It has been in operation since 1927 and boasts examples of Moorish-influenced Mediterranean Revival Architecture throughout, all maintained over the course of several decades. In 2001, the property was deemed a historic landmark by the City of Santa Monica.

Paligroup’s founder, president and creative director Avi Brosh is said to have combined his “unique vision of a one-of-a-kind urban property with the stunning historical design elements already found throughout the building to create a sophisticated yet comfortable destination for style-conscious business and leisure travelers and locals alike”. The design embraces the property’s historical structure, landscaped grounds and discreet location nestled among residential Santa Monica streets with beach access.


The hotel’s lobby features original historic al fresco ceilings, Malibu Tile floors, a grand wood-burning fireplace and blown glass doors that open onto a private outdoor patio. The space will be home to the “Palihouse Lobby Lounge” that will welcome guests with a café concept by day, and a curated cocktail and lounge menu for the afternoon and evening.

The property will feature four room categories: Classic Guest Suites (ranging in size from 300 square feet to 500 square feet), Studio Residences (600 square feet to 750 square feet), One Bedroom Residences (870 square feet to 1,120 square feet) and Two Bedroom Residences (1,450 square feet to 2,850 square feet). Most rooms feature an authentic pied à terre layout, complete with equipped kitchens, separate vanity rooms, walk-in closets, and windows, all reminiscent of European-style urban apartments.

In-room design elements include custom furnishings by Brosh and his design team and bespoke wallpaper from Abnormals Anonymous. Additional amenities include complimentary wireless and hard-wired Internet access in each room, personal refrigerator-stocking services, Dean & Deluca minibar treats, 40” Samsung flat screen televisions, and European bedding.

Palihouse Santa Monica will open to the public in summer 2013.