The Paris Convention and Visitors Bureau has announced three marketing campaigns – Christmas in Paris, Shopping by Paris and Romantic Paris — for Parisian tourism trade professionals to treat visitors to special offers from December to February.
With the marketing campaign Christmas in Paris, the Paris Convention and Visitors Bureau will put the Paris City Passport Shopping 2012 in its various tourist information offices. This nominative card, valid for three consecutive days, offers reductions of 10% in some 70 shops. Also, from the December 1 to 15, hotel guests will benefit from free delivery of purchases made online on parisinfo.com.
In January, during the sales period, Parisian tourism professionals will be increasing the number of reductions and special offers with the marketing campaign Shopping by Paris. Tourist accommodation providers will be offering upgrading, complimentary breakfasts, and sessions in a spa. For its part, the bureau will place the Paris Shopping Book with its addresses at the disposal of visitors, and it will also be giving away the new Paris City Passport Shopping 2013.
In February, the marketing campaign Romantic Paris is expected to present “duo offers” through special rates on certain products sold online on parisinfo.com, which may then be picked up from its various tourist information points.
The Paris Convention and Visitors Bureau has, since 2006, organized themed marketing campaigns. These are supported by Paris City Council, Paris Chamber of Trade and Industry and Atout France.