Edward French is Ritz-Carlton’s New Chief Sales and Marketing Officer

The Ritz-Carlton Bacara, Santa Barbara
The Ritz-Carlton Bacara, Santa Barbara

Ritz-Carlton San FranciscoThere’s a new head of Sales at the Ritz-Carlton Hotel Company to oversee the luxury brand’s strategic positioning. Edward French has been appointed Chief Sales and Marketing Officer, and with his background directing the brand’s customer loyalty programs, we expect to see continued focus on digital engagement with the consumer. French will now work as the strategic business partner to the President and Global Chief Operating Officer of The Ritz-Carlton Hotel Company, where he’ll make important decisions about Marketing, Global Sales, and Revenue Management.

Before this appointment, French was Senior Vice President, Marketing Platforms, where he directed the strategy of the award winning loyalty programs, Marriott Rewards and The Ritz-Carlton Rewards. (Prior to joining Marriott, he led American Airlines’ Advantage program, the world’s largest customer loyalty program.)

French will also oversee CRM, Public Relations and Social Media, and is thus responsible for driving top-line revenue and expanding competitive advantage for The Ritz-Carlton brand.

Free Luxury Travel Newsletter

Like this story? Subscribe to The Dossier

Luxury Travel Advisor’s only newsletter, covering unique destinations and product news for affluent travelers. Delivered every Tuesday & Thursday.

Pictured: The stately Ritz-Carlton in San Francisco.

Suggested Articles:

The hotel converted seven suites into a “well-being oases” with a range of partnerships, including The Mirror Gym by Lululemon and Airweave.

Mandarin Oriental Hotel Group will manage a new luxury resort with branded residences opening in 2024 in Da Nang, Vietnam. Learn more here.

Coworth Park has unveiled a new three-bedroom standalone gatehouse cottage, North Lodge. Here's what travelers can expect.