Marriot International, Inc. appointed David Flueck to the position of senior vice president of loyalty. In his position, he will oversee Marriot’s loyalty programs, Marriot Rewards, which includes The Ritz Carlton Rewards, and Starwood Preferred Guest. Flueck will also provide global leadership and direction for the future combined loyalty program.
Flueck joined Marriot with the company’s acquisition of Starwood Hotels and Resorts in September 2016 and served as Senior VP of Revenue Management and Starwood Preferred Guest. In his new position, he will report to Marriot’s global marketing officer, Karin Timpone.
“Marriot places a high priority on cultivating strong relationships with loyalty members across the best hotel portfolio in the industry,” said Timpone. “David’s vision, passion, business acumen and track record in loyalty will keep the focus on our guests while propelling our continued success.”
Flueck will lead the teams that created two of the industry’s most awarded loyalty programs. “This is an incredible opportunity to build on the legacy of innovation of Marriot Rewards and Starwood Preferred Guest,” said Flueck. “Marriot Rewards and Starwood Preferred Guest will continue to drive deeper engagement and emotional connections with our members who share our passion for travel.”
Prior to leading Starwood Preferred Guest, Flueck oversaw Starwood’s Global Revenue Management team. Flueck was also a previous consultant for the Boston Consulting Group. He holds an MBA from the University of Chicago and a degree in economics from the University of Colorado.
Marriot International, Inc. is the world’s largest hotel company with more than 6,000 properties in 122 countries and territories.