Veteran technologist Travis McElfresh has joined global luxury travel network Virtuoso as its senior vice president, technology. McElfresh serves as a member of the organization’s leadership team while also driving a technology strategy that spans the group’s online presence, as well as the development of tools that serve the network’s travel agency membership. The scope of his role includes product management, software engineering, IT operations, business intelligence and data services.
McElfresh’s more than 17 years of experience with fast-growing organizations ranges from start-ups to well established companies, including Microsoft, MSNBC.com and Mindbloom. He brings to Virtuoso, according to the network, his proven success in innovative technology transformations, strategy, product roadmaps, and organizational management. Most recently, McElfresh served as senior vice president of technology for luxury retailer Nordstrom.
McElfresh holds a Master of Business Administration from the University of Washington and a Bachelor of Arts from Whitman College. In addition to work on his Ph.D., his executive education includes coursework at the Wharton School of the University of Pennsylvania, California Institute of Technology and Massachusetts Institute of Technology.
McElfresh is based in Virtuoso’s Seattle office, where he oversees a team of more than 75.