Allow us to paint you a picture of who exactly the affluent American traveler is. We recently received The Resonance Report on Affluent Travel and Leisure, released by Resonance Consultancy and The Luxury Institute, and we think there are a few findings worth sharing.
First, the affluent American households take an average of three vacations per year that average six days. When these top-tier travelers are on the road, they are usually staying in a Ritz-Carlton hotel. We hear this is the number one hotel brand choice for high net worth households of $1 million or more. Affluent households under $1 million prefer to stay in Marriotts.
These travelers are visiting New York City, Las Vegas and San Francisco when staying domestic. Going Caribbean, they are most likely to visit the Bahamas followed by Puerto Rico and Jamaica. These households aspire to visit Turks & Caicos. (Maybe it's time to start selling your clients their dream trip?) Italy is the number one overseas vacation followed by the U.K and France.
When on the road, affluent travelers are looking for wine country tours and luxury cruises.