Facts and Figures: Who Is the Affluent Traveler?

Allow us to paint you a picture of who exactly the affluent American traveler is. We recently received The Resonance Report on Affluent Travel and Leisure, released by Resonance Consultancy and The Luxury Institute, and we think there are a few findings worth sharing.

First, the affluent American households take an average of three vacations per year that average six days. When these top-tier travelers are on the road, they are usually staying in a Ritz-Carlton hotel. We hear this is the number one hotel brand choice for high net worth households of $1 million or more. Affluent households under $1 million prefer to stay in Marriotts.

These travelers are visiting New York City, Las Vegas and San Francisco when staying domestic. Going Caribbean, they are most likely to visit the Bahamas followed by Puerto Rico and Jamaica. These households aspire to visit Turks & Caicos. (Maybe it's time to start selling your clients their dream trip?) Italy is the number one overseas vacation followed by the U.K and France

When on the road, affluent travelers are looking for wine country tours and luxury cruises.


Virtual Event

Pivoting Back to Travel, The Destination Weddings & Honeymoons Edition

2020 put the nuptial plans of thousands upon thousands of couples on hold, but with the promise of widespread vaccine distribution in the near future, it’s time to get back to planning and ensure your clients live out the destination weddings & honeymoons of their dreams. Hear from top suppliers and destinations on wedding venue & ceremony options, romantic destinations & resorts and more when you watch the event on-demand.
Read more on:

Suggested Articles:

Internova's new digital and social marketing campaign aims to make consumers "fall in love with the idea of booking travel with people.” Check it out.

According to Deloitte’s new report, Americans of all ages and income levels are ready to get away and are making travel plans. Read more here.

Karen Schueller of Frosch Private Client Services spends her days pushing the envelope to develop top travel experiences. Here's our June cover story.