If your clients love their bling, they may have noticed a recent change in style: Cartier, the iconic jeweler whose customers have included the tsar of Russia and fashion icon Elizabeth Taylor, says it's pulling ahead of luxury rivals with watches that fit the current trend for "less ostentatious displays of wealth," according to Bloomberg.

Cartier is gaining "a lot" of market share, in part because the economic slowdown is steering consumers toward more discreet timepieces such as the brand's best-selling Ballon Bleu collection, Chief Executive Officer Bernard Fornas told the paper.

The luxury icon may open 20 to 30 boutiques this year, many of them in Asia, Europe and South America, adding to a network of 310 outlets.

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