The Sereno Group Announces New GM

The Sereno Group, owner and operator of Le Sereno St. Barth's, Le Sereno Villas and the soon to be unveiled Le Sereno, Lake Como in Italy, has announced the appointment of Samy Ghachem as the new general manager for Le Sereno St. Barth’s. Ghachem has accumulated more than 19 years of extensive experience in the travel industry with a strong focus in luxury marketing.

Ghachem brings extensive experience in luxury branding, sales planning, marketing strategy, operations and team management to Le Sereno. His exposure to both the supplier and agency side, as it relates to high-end luxury products and services, is expected to bring a unique perspective to the organization.

Transitioning from his most recent position as managing director of FROSCH-NY, a renowned travel management company, Ghachem was responsible for supervising all activities that pertained to finance, operations, sales, marketing, business development and vendor relations in the New York office. Prior to that, Ghachem spent 16 years working for Air France where he was responsible for the creation, launch and development of SkyTeam Alliance for both North and South America, and then later responsible for managing the sales teams in the southern US.


Ghachem’s appointment represents yet another milestone for the Sereno Group as the Le Sereno Lake Como property is scheduled for completion in 2015, at which time Ghachem will assume responsibility in managing both hotel locations. Located on prime lakefront property in the village of Torno, the hotel is just a few minutes-drive from the city of Como and less than 40 miles from the Milano-Malpensa airport. Reflecting its sister property in St. Barth, Le Sereno, Lake Como will be an intimate property with 30 oversized rooms, all boasting waterfront views and extraordinary attention to design, detail and service.

With the addition of the Lake Como property and future expansions to be announced, The Sereno Group is the owner and operator of a small number of hotels at the upper echelon of the luxury market.

Le Sereno St. Barth’s is an intimate beachfront hotel with 37 suites and three, 7,000 square foot, four-bedroom Villas each with a private pool and garden. Inspired by the style and energy of St Barth, renowned Parisian designer Christian Liaigre has positioned Le Sereno as the most stylish and private sanctuary among the island’s select group of hotels. Le Sereno stretches along 180 meters (600 feet) of sandy beach on the coveted Grand Cul de Sac, where virtually all of the suites and villas have a view of the turquoise lagoon. An impeccably trained, around-the-clock staff prides itself on anticipating each guest's every whim, with an array of “laid-back luxury” amenities and services. Opened in November 2011, The Spa at Le Sereno is the island’s newest, full-service luxury spa featuring products and techniques by Ligne St Barth and the island’s only true waterfront treatment suite. The Restaurant des Pecheurs specializes in fresh seafood simply and elegantly prepared. Other amenities include the Le Sereno Bar and Lounge, a freshwater swimming pool, and fitness center.

For more information, visit

Virtual Event

Pivoting Back to Travel, The Destination Weddings & Honeymoons Edition

2020 put the nuptial plans of thousands upon thousands of couples on hold, but with the promise of widespread vaccine distribution in the near future, it’s time to get back to planning and ensure your clients live out the destination weddings & honeymoons of their dreams. Hear from top suppliers and destinations on wedding venue & ceremony options, romantic destinations & resorts and more when you watch the event on-demand.

Suggested Articles:

A definitive purchase agreement has been signed by The Najafi Companies to acquire Classic Vacations from Expedia Group, effective April 2, 2021.

Over the weekend, the House passed COVID-19 and economic relief, which now makes its way to the Senate where it will likely receive amendments.

The series of changes to the PPP are intended to further target the PPP to the smallest businesses, including independent contractors. Here's more.