Signature Travel Network commenced its annual Owners’ Meeting at La Costa Hotel and Resort in Carlsbad, California this week with more than 85 percent of members in attendance. During today’s General Session, Signature provided an update on the state of the membership and key initiatives slated for 2013.
“The overall vibe of the meeting is very positive,” Michelle Morgan, President of Signature’s shared, “We’re hearing that business is good, and members are optimistic. Advance sales are up 20 percent to 40 percent over the same time last year.”
Morgan announced four key initiatives for 2013:
1. Adopting Signature’s new proprietary technology tools.
2. Partnering with preferred suppliers to grow already strong preferred sales.
3. Building an even more robust email-marketing list with higher percentages of permission.
4. Ensuring front line consultants provide rich information on clients’ travel preferences and selections by utilizing Res Cards.
In 2013, Signature will analyze each member in these four categories, establishing benchmarks for each initiative. Members will get detailed information on their company’s position vis a vis the entire membership. Signature will create specific training programs to aid members and their front line sales people to achieve the benchmarks. Regular monitoring and reporting will be part of the new approach. “Bright Spots” (members who have perfected “best practices” for each area) will be studied and their methodologies and internal practices will be highlighted and incorporated into Signature’s training.
Morgan continues, “We ask our members to treat their clients as individuals – this new communications and training program will ensure Signature is meeting the individual needs of its members—and aiding them to meet their specific business objectives.”