TCS World Travel, a private jet expedition company, has announced the appointment of Stephanie Byington as vice president of marketing. Byington, a 20-year marketing professional who has led brand strategy, marketing communications, advertising and promotion for marquee brands like Nordstrom, Starbucks and Continental Airlines, will be responsible for driving brand awareness and achieving significant market growth.
“We are delighted to welcome Stephanie to our TCS World Travel family,” said TCS World Travel president Shelley Cline. “The breadth of her experience and extraordinary track record will be instrumental in elevating visibility for our brand. Our journeys already deliver unparalleled and meaningful experiences with exceptional quality and service, but for a long time we have been travel’s best-kept secret. With Stephanie on board, we are excited to bring what we deliver to the forefront.”
In her role at TCS World Travel, Byington will act as a change agent and leader to expand and improve the company’s outbound traditional and digital marketing strategies, public relations efforts, social media initiatives, partner marketing and customer acquisition and retention.
“Joining TCS World Travel is a marketer’s dream,” said Byington. “We have long provided the most luxurious and personalized way to travel. Sharing that with a greater audience is an incredible opportunity.”
Byington arrives to TCS World Travel from Nordstrom, where she was director of marketing strategy focused on customer segmentation and integrated marketing communications. Prior to her role with Nordstrom, Byington led brand advertising for Starbucks and managed global advertising and sponsorships for Continental Airlines.