Tourism Council of Bhutan Now Part of Virtuoso

Amankora, BhutanGiven Virtuoso’s recent 2012 Luxe Report—describing how travelers are seeking “authentic experiences in new destinations; rest and relaxation; and personal enrichment”—it’s only natural that the Tourism Council of Bhutan has joined the Virtuoso network. Closed to outsiders for centuries, the Kingdom of Bhutan has recently emerged as a “must” on savvy travelers’ bucket lists—for its pristine Himalayan landscapes and enduring cultural traditions.

Tourism has become a key initiative for the country, and the Tourism Council of Bhutan (TCB) is focused on high-value, low-impact tourism. Sustainability is a top priority; tourism must be environmentally friendly and socially acceptable, while also helping the local economy. Contrary to popular belief, Bhutan does not limit its tourist arrivals, but instead requires a minimum daily tariff for all visitors, with visa applications submitted by a licensed tour operator. For more information about the Tourism Council of Bhutan, visit www.tourism.gov.bt.

The new partnership with Virtuoso will connect the country to Virtuoso’s 330 agencies and 7,200+ elite travel advisors. Also members of the network: two Bhutanese tour operators (Dharma Adventures Bhutan and Bhutan Safaris and Tours) and a Bhutanese resort group (Amankora).

Free Luxury Travel Newsletter

Like this story? Subscribe to The Dossier

Luxury Travel Advisor’s only newsletter, covering unique destinations and product news for affluent travelers. Delivered every Tuesday & Thursday.

Suggested Articles:

Splendido Mare, a Belmond Hotel, Portofino becomes the first property to be renovated under LVMH ownership. Here's what guests can expect.

Viking Aton will be identical to Viking Osiris, will sail the popular "Pharaohs & Pyramids" itinerary and is set to debut in September 2022.

The Ritz-Carlton Maldives, Fari Islands is set to open June 1 with a plethora of locally inspired amenities and activities. Here's what to expect.