Travel Leaders Exec to Speak at Digital Travel Summit

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Travel Leaders Group's Asmita Singh, VP, marketing and demand analytics, will share ihers expertise with marketing, customer engagement and e-commerce executives at the Digital Travel Summit in Indian Wells, CA. Set to take  place April 8–10, 2019, Asmita Singh will speak on how organizations can change their digital strategies to meet customers where they are today. She also will join other leading executives on a panel on digital acquisition on the first day of the conference.

Singh is an experienced digital marketing technology and optimization executive with a track record of driving revenue, profitability growth using data, building strong development and analytics teams. At Travel Leaders Group, she has built a generation program for luxury leisure traveler and driven high-quality leads for the company’s travel advisors and its brand websites, the company says.

During her presentation, “Trust Me You Will Love It! Creating a Culture of Optimization," Singh will outline the kind of structure needed to drive a culture of growth, highlighting the need for agility, autonomy and authority. Her presentation will include case studies focusing on the successes of Vacation.com and Protravel International. Singh also will share her expertise on during the panel discussion, “Getting With the Program(matic) – How the Industry Can Achieve Greater Transparency in the Buy Space.”

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The 2019 Digital Travel Summit, which runs from April 8–10, at the Hyatt Regency Indian Wells. The summit will focus on how travel, hospitality and leisure companies can leverage technology to improve operations and enhance the consumer experience for their brands.

Travel Leaders Group is home to some 20 travel brands and more than 52,000 professional travel advisors.

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