Worldview Travel announced that the company would be rebranding itself to a new name: Travel Edge. The change intends to reflect the evolution of the agency as well as its visions for the future; the rebrand include a new corporate brand, logo and a redesigned website.
Owner and CEO of Worldview Travel—now Travel Edge—Jeff Wilner said in a written release: “The brand relaunch for Travel Edge combines decades of exceptional customer service from our luxury advisors with cutting edge new technology to transform leisure travel.”
The rebrand aims to consolidate the brand into a single identifiable entity; since its founding in 2011 Worldview Travel has grown through the acquisition of several different luxury leisure agencies, such as the Atlanta-based Century Travel, Pisa Brothers Travel from New York, Travel Door from California, The Travel Network in Toronto and the Bermuda-based C Travel. These agencies and offices worldwide will be incorporated under the new Travel Edge brand.
Despite the rebranding, Travel Edge’s value proposition has not changed: “We believe in the power of travel, our people, the technology they use, and giving back to the communities in which we operate.”
Travel Edge is a $750 million company specializing in Leisure, Corporate & Events, and Tours travel. Its Leisure division has 11 offices in North America and Bermuda, employing over 750 advisors in air, cruise, vacation and VIP travel. The agency developed the Agent Digital Experience (ADX) to solve chronic efficiency problems among travel agents. The Corporate & Events division has four offices and 100 corporate travel and event planners specializing in corporations looking for a tailored and full-service travel management solution.