sbe Hotel Group Teams With DesignAgency to Develop New Hotel Brand

Hyde Resort & Residences Coachella Valley

sbe, a Los Angeles-based lifestyle hospitality company, has selected DesignAgency to support the company in developing new hospitality interactions and creative direction for its Hyde brand.

Following sbe’s launch of the DesignAgency-designed, 18,000-square-foot Hyde Lounge at T-Mobile Arena in Las Vegas in March, the company continues its tradition of collaborations with creative visionaries, inviting DesignAgency to develop a new hotel brand and concept, Hyde Hotel, Resorts & Residences.

One of the first projects will be the launch of Hyde Resort & Residences Coachella Valley. DesignAgency will bring its branding and interior design talent to realize the condo-hotel project’s 360 guestrooms.

Design is now underway for the 153 two-bedroom condo units, 48 pool and garden villas and six stand-alone luxury villas, a Hyde Kitchen + Cocktails, a Ciel Spa, meeting and event facilities, two pools and a grab-n-go coffee concept, "The Perq."