Small Luxury Hotels of the World (SLH) has named Filip Boyen as its new chief executive officer, effective immediately. Boyen who was appointed as Managing Director of Hill, Goodridge & Associates, SLH’s management company, in July of this year will now also assume leadership for the management of the SLH brand, which is celebrating its 25th anniversary this year.
Boyen has announced a series of new initiatives of SLH. The company plans to introduce its first loyalty program for advisors next month.
Additionally, the company is launching an integrated quality assurance program for SLH's collection of hotels. The program will include Mystery Inspectors to provide hoteliers with a comprehensive view of guest satisfaction relative to service, experience and hotel quality and to provide SLH with the necessary data to evaluate and maintain quality standards.
SLH will also be unveiling new brand websites designed to increase visibility, draw qualified traffic and enhance customer experience and loyalty. A new mobile website will also make the online experience more friendly to travelers on the go.
Following research into what guests want from their loyalty program, The Club of SLH will introduce a new membership level to better reward its most loyal members.
Additionally, due to guest and hotelier demand SLH is bringing back its SLH Directory of Hotels for 2016.
Finally, SLH will introduce a new corporate identity that aims to embody a feeling of movement, history and style.
Filip Boyen, who originates from Belgium, most recently served as chief operating officer and senior vice president at Belmond, a position he held for over six years. He has spent 30 years in the hospitality industry, beginning his career as commis and chef de partie in Belgium and progressing to hotel management in destinations from Moscow to Tahiti, where he first joined Orient-Express Hotels, now Belmond.