Nobu Hospitality has been focused on an aggressive expansion plan, with new hotel properties in development in markets ranging from Miami to Manila to Chicago and Riyadh (and beyond).
And now, the company is expanding into Europe with the Nobu Hotel Shoreditch in London. The 156-room hotel will have food and beverage menus to be developed by Chef Nobu Matsuhisa specifically (and uniquely) for the property. Cool touch: As with all Nobu hotels, the design will reflect both the city of origin, as well as Nobu's "East-meets-West" style. We hear the overall interior design will be created by Ben Adams Architects and Studio PCH.
How will East meet West in London? The hotel's five stories will be fractured into angular, fair-faced concrete balconies that—combined with cantilevered corten steel beams—form a "frayed" edge to the northern facade. Six protruding slab edges will penetrate the glazing and "accentuate the horizontality of the volume," as the design team describes it.
Using printed, layered glass, the highly reflective facade will let light in but guarantee privacy. An intimate landscaped garden at the site's eastern edge will have terraces, seating and greenery, and will provide natural light and access to the lower triple-height restaurant and bar space.
This hotel, which is currently under construction and projected to open in the first quarter of 2016, is under a long-term management agreement between Nobu Hospitality and owner Willow Corp Sarl. It is being developed by Meir Abutbul, the London-based boutique hotel developer. It will be located at 10-50 Willow Street in London.