Trendsetter: Debie Isroff, Wayland Travel Services, Inc. and The Adventure Travel Desk

Debie Isroff
Wayland Travel Services, Inc. and The Adventure Travel Desk

After years of helping the mentally challenged as a social worker, budget cuts in the ’80s forced Debie Isroff to search for a new career, ultimately landing in travel.

Now earning $1.8 million in annual revenue for Wayland Travel Services, Inc. and The Adventure Travel Desk, Isroff is happy she jumped feet first into her new career…literally.

As her agency’s dive guru, Isroff has been assisting dive enthusiasts for Wayland Travel Services, Inc. and The Adventure Travel Desk for the last 10 years.

But her dive education began long before that.

Before she got her IATA card, Isroff and her husband, Paul, owned three dive shops in Massachusetts.

“I spent more than 20 years booking dive travel for groups and individuals through our shops,” she says. “The kids started snorkeling as toddlers and became certified divers the minute they were allowed to at ages 10 and 12. We have traveled and dived together as a family all over the world.”

Looking for more variety and access to better travel opportunities and benefits to offer her clients, she decided to expand her horizons by joining Wayland Travel and ATD (The Adventure Travel Desk), which brings in $27 million in annual revenue.

“After being something of a loner for years, it was wonderful to join a real team,” she tells us. She notes there are 21 employees at Wayland Travel Services, Inc. and The Adventure Travel Desk and that “it’s great to have other brains to pick. Access to Signature Travel’s suppliers and preferred amenities for my clients has also been extremely useful,” she says.

And now Isroff’s skills are not limited simply to diving excursions.

“While I’m still primarily a ‘dive queen’ and island specialist chasing the sun around the world, I like having the opportunity to work on other kinds of trips, too,” she says. “The staff is so knowledgeable and helpful and I have learned so much during my time here.”

Whether it’s for diving or old-fashioned relaxation, Isroff predominantly sells trips to warm destinations, including the Caribbean, Indonesia, Thailand, Tahiti, Fiji and the Maldives.

“I work incredibly hard and am well known for leaving no stone unturned in my quest to match clients with the perfect destination for diving or otherwise,” she tells Luxury Travel Advisor. “I’ve also managed to develop non-dive business from my dive clients and even made divers out of a few of our better office clients.”

So, where is she off to next?

Isroff says she will be visiting Curacao in December and Bonaire, often considered the dive capital of the Caribbean, in January.

“Since joining Wayland / ATD, I’ve been fortunate to travel even more widely than before now, staying at lots of spectacular resorts and meeting luxury operators,” she says. “I do feel like a trendsetter now that I am connecting luxury and my dive specialization.”  

Trendsetter: Debie Isroff, Wayland Travel Services, Inc. and The Adventure Travel Desk

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