Trendsetter: Ena Langford, Altour

Ena Langford

Ena Langford just celebrated her 10th anniversary with Altour on September 10 and judging by her revenue in 2016, it would be in the agency’s best interest to have this Ohio native onboard for another decade.

Langford raked in more than $2 million in revenue in 2016 with Altour taking in a total of about $14 million for that year. An Australia and New Zealand specialist, Langford says the only thing better than the profits are selling her two favorite countries in the world.

“These two countries have been my specialty for over 14 years now,” she tells Luxury Travel Advisor. “I am also a Travel Insider for American Express for these two locations. I’ve been a Premier Australia Specialist for the past 12 years and Gold Level Specialist with Tourism New Zealand.”

And it was her husband, whom she met while working at an amusement park in high school, who opened her eyes to the world of travel, often sharing tales of his family’s travels when he was a child.

“My family had never traveled and his had traveled to so many places,” she says. “He talked of visiting Europe and how his parents had been to Japan, China, Africa and Middle East. At that time, I had no idea what I wanted to do ‘when I grew up,’ but decided traveling needed to be part of it.”

After high school, she attended Hocking College in Nelsonville, OH, where she received an associate’s degree in travel and tourism in June 1991. 

After living in Michigan for almost five years, she moved to Las Vegas with her family in 1997. Now, as an Altour advisor, Langford says the majority of her business comes from the American Express Travel Insiders website. 

“They are young honeymooners, recent college grads on budgets, milestone birthday or anniversary celebrations, retirement trips, unique family getaways, luxury travelers, adventure seekers,” she tells Luxury Travel Advisor. “Almost 75 percent of my business is via American Express and I am consistently selling my knowledge and expertise. Every first appointment is scheduled for at least an hour to gather information as well as share it. I want to make sure I understand the traveler’s requests and create something unique for them.”

To be successful in the industry, Langford urges travel advisors to live life to the fullest.

“Life can be short, don’t take anything for granted and travel as much as possible,” she says. “My dad’s first real flight was in his mid-50s when he got his first passport, traveling to judge marlin fishing tournaments around Central and South America. The bug got to him and he really enjoyed traveling, but he passed away less than 30 days after his 60th birthday.”

Sage words from this trendsetter, who is also unassuming.

“I’m patient and passionate, and quite modest, so [answering this question] is a challenge,” says Langford. “I love my job. It’s exciting, stressful, rewarding, frustrating and I could not imagine doing anything else.” 

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