Trendsetter: Janet Pringle, Reid Travel

Whitney Roper Reid Travel

Janet Pringle
Reid Travel

Janet Pringle had aspirations of being in the travel industry ever since she was quite young. Her early dream, as she tells Luxury Travel Advisor, was to be a flight attendant; however, she did not meet the height and vision requirement that airlines had in place 30 years ago. She then set her sights on becoming a travel agent — and found her calling.

The native Floridian (“I’m a rarity,” Pringle says) found a job with AAA after completing a travel agent course. Here, she was trained in the TripTik department, learning how to plan itineraries. “This training taught me what questions needed to be asked to plan the perfect vacation,” Pringle recalls. She remained with AAA for another 15 years before deciding she wanted to find a well-established agency where she could hone her skills selling luxury travel. 

It wasn’t long before she was working for Reid Travel, which pulls in more than $10 million in revenue per year from its Boca Raton location, one of Florida’s wealthiest cities. Reid Travel is a member of the Signature Travel Network and a premier agency for luxury cruising and international travel, which is exactly what Pringle was looking for when she left AAA, she tells us. With the combination of Reid Travel and Signature (which offers her clients “invaluable benefits”), Pringle’s annual revenue has reached $1 million. 

The majority of Pringle’s clients are upper mid-range and high-end leisure couples, and multigenerational families. She tells us she enjoys creating “extraordinary custom experiences.” More often than not this comes as FIT but she will also build these itineraries around a luxury cruise or escorted tour. 

“I’m very patient in learning what each of my clients’ needs and expectations are,” Pringle notes. “Everyone is different in their style of traveling.” When communicating, it doesn’t matter which medium they use — text, e-mail, phone call, etc. — just that Pringle’s response is timely. She will also be sure to contact her clients during their trip and when they return. 

Pringle’s plan to expand her business is simple: Continue to stay educated on the travel market and build her base through client referrals. 

Pringle recently returned from Amanyara in Turks and Caicos. She says it was a very special place, something she took note of from the moment she arrived and was greeted by the staff. She stayed in Villa 10, the three-bedroom Tranquility Villa with a private pool. “I had to pinch myself…it was stunning,” she tells us. “I now truly understand, by staying at Amanyara, the meaning of ‘Aman.’” That meaning, by the way? “Peace.”

Still on Pringle’s bucket list is a trip to Israel and Egypt, something she tells us she works on in her free time. 

Trendsetter: Janet Pringle, Reid Travel

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