In a business where social media matters, it helps to have photogenic six-year old twin boys. Just ask Kara Slater, a trendsetter with $4.5 million in yearly sales at SmartFlyer.
“We love traveling as a family. My boys’ favorite activity is collecting new stamps in their passports,” says Slater, a native of Los Angeles.
Slater’s boys also feature in her Instagram feed, @travelkara8.
That fits in nicely with an agency whose website proclaims, “We’re 100 percent obsessed, head over heels in love with social media.”
New York-based SmartFlyer is a member of the Virtuoso Network and caters to high-end corporate and leisure travelers, bringing in $200 million annually.
Slater’s specialties include family travel.
“While my clients range from families to entertainment industry executives and celebrities, they all have the same goal when it comes to travel, and that’s luxury. I focus on high-end luxury travel, which ranges from corporate travel and city hotels [I always try to get them an upgrade] to family vacations, exotic honeymoons or European adventures,” says Slater.
A native of Los Angeles, Slater’s professional life began in New York. She worked in the publishing and fashion arena as an advertising executive with Women’s Wear Daily. She returned to Los Angeles to work in ad sales at Modern Luxury’s Angeleno magazine.
She ventured into travel nine years ago and has been with SmartFlyer for the past seven years.
“It is a remarkable group of ambitious young agents who are passionate about travel, support each other and have fun. And obviously, it helps that SmartFlyer is well respected in the industry, which opens doors and provides tremendous benefits for our clients,” says Slater.
Slater’s clients include Hollywood A-listers who are themselves trendsetters.
“I have to keep my finger on the pulse of up-and-coming hotspots. By asking the right questions during the planning process and being attentive to my clients’ wants and needs, I’m able to provide them with a truly personalized travel experience,” says Slater.
She also credits SmartFlyer’s executives, who are keen on helping others succeed.
“Michael Holtz and Erina Pindar have created a dynamic environment at SmartFlyer for fresh talent to thrive,” notes Slater.
Referrals are the life’s blood of an advisor. And, Slater is fortunate to have a large book of repeat business.
“However, I also know how valuable it is to continue building my online presence and I love to showcase my travel adventures [and my boys] on Instagram,” she says.
Those travel adventures include a recent trip to Iceland.
“Nordic Luxury provided us with an unforgettable experience. We snorkeled between two tectonic plates in a dry suit, explored snow caves and ended with a surprise helicopter ride over moss-covered lava fields. And when I sprained my ankle they came to my rescue,” says Slater.
No doubt, the down time gave her the chance to catch up on her favorite Elin Hilderbrand romance novels.
And speaking of romance, her next big trip will be Paris.
“So many new luxury hotels have opened recently. I can’t wait to experience them all and report back to my clients,” says Slater.