Trendsetter: Lori Wulff, Fugazi Travel

Lori Wulff
Fugazi Travel

Lori Wulff, a kickboxing and basketball fanatic, has completely immersed herself in the health and wellness aspect of travel. The “trend” is likely to stick around for a while and we’re told Wulff was among the first on the scene, dating back several years. 

“She is rapidly becoming an expert in both land and sea experiences that have a wellness component associated with them,” Bob Romano, a partner at Fugazi tells Luxury Travel Advisor. “She knows which cruises lines and ships have the best spas, along with itineraries that are the most conducive to true relaxation.” 

Her expertise isn’t just limited to cruises or weeklong retreats, however. Wulff also has a very strong knowledge of all the urban hotels that have extensive wellness programs, so that her busy executives can take a couple days off from an intense business trip and still find time to recharge.

It’s very fitting, and perhaps obvious, that Wulff’s clients are well-established figures in the medical field, and most are based on referrals. This year, her sales reached $1 million.

Wulff, a native of San Francisco, has been with Fugazi Travel for nearly 28 of the 30 years she’s been in the industry. “If you love what you do and the people around you, you’d be crazy to leave,” she tells us. Wulff also says that it was always a goal of hers to be a travel consultant. When she was younger she worked across the street from an agency, and after her first trip to Cancun she decided it was time to take herself seriously. She enrolled in the San Francisco School of Travel and landed herself a position with a cruise line after graduating. After just six months, she found herself a travel advisor position.

What does she like the most about Fugazi?

“I love that Fugazi Travel was established in 1869 and has all the history. I love working beside amazing colleagues…there is not one question that is unanswered in this office. We have done it all.”

To increase her business, Wulff is looking to promote a health and wellness department in addition to creating small groups that include tours and fitness activities fit for the destination such as hiking, kayaking, biking and yoga.

In May, Wulff traveled to Canyon Ranch in Arizona. She tells us, “I learned that everyone needs to take time and reconnect with oneself.” 

It’s part of the reason why Wulff chose to focus on wellness travel. Romano echoes the sentiment, saying, “Perhaps the main [secret to success] is her belief that in today’s very busy world, people need to focus a little bit on themselves and take the time to make healthy lifestyle choices every day, whether they are at home or traveling. 

To book these extravagant getaways, Wulff is inclined to use the relationships she’s forged through Fugazi’s membership in the Ensemble Travel Group, in particular the global network of On Location Suppliers and Luxury Hotel Members.

Last month, Wulff attended the Luxperience in Sydney, but not before a trip to New Zealand with New Zealand Tourism

Trendsetter: Lori Wulff, Fugazi Travel

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