Selling the Quiet Side of Cabo – From Location to Romance to Spa

Stunning scenery – check. Relaxing on the beach to the hum of gentle waves – check. Reinvigorating the soul – check. While Cabo San Lucas on Mexico’s Baja California peninsula is a popular tourist spot known for its thrilling nightlife, family-friendly pursuits, and abundant activities, there is an enviable quiet side to this destination that is capturing the attention of an increasing number of consumers. Here are five key points for travel agents to consider as they sell Cabo’s quiet side to their clients.

Spectacular Scenery
Location, location, location truly matters. Cabo enjoys a privileged location on the Pacific Ocean with sun-splashed beaches, turquoise waters, and craggy rock arches – a dramatic seascape that encourages visitors to escape everyday stress and unwind.

Admiring the picturesque setting, listening to the waves as they lap onto the shore, and delighting in the serene, undisturbed surroundings is considered an important “activity” in Cabo. This has an undeniable restorative effect on travelers where they can de-stress from life’s hectic routine, reignite romance with their partner, and rejuvenate the mind and spirit.

The Luxury Of In-Room Tranquility
Where your clients rest their head while away is crucial to them appreciating Cabo’s calm and luxuriating appeal. Spacious accommodations, large comfy beds with high-thread-count linens, and locally inspired furnishings that foster a sense of place are just the beginning. Add plush bathrobes and slippers, upscale bath amenities that create a spa-like environment, room service for breakfast in bed, and private ocean view balconies where guests can listen to the surf, gaze at the scenic view, and enjoy morning coffee. 

Overlooking the Sea of Cortez, Casa del Mar Golf Resort & Spa exudes a boutique luxury coastal lifestyle featuring accommodations that are a tranquil haven for rest and relaxation. The resort’s colonial hacienda-style architecture transports visitors to another place, and its 42 graciously appointed ocean view rooms with modern amenities include junior suites, master suites, a presidential suite, and special romance suites with an outdoor infinity-edge Jacuzzi. 

Tropical Romance
Romance thrives where tranquility dominates, making Cabo the ideal spot for destination weddings. Many hotels have on-site professional wedding planning teams who can coordinate all the details, delivering a memorable occasion for the bride, groom and guests. For many, a tropical wedding is about exchanging vows on the beach or an expansive pool deck with ocean views, but there are also indoor locations, many with large windows framing the spectacular scenery.

Different packages are available based on individual needs and budget. They can include bridal bouquet, groom’s boutonniere, wedding cake, non-denominational official to perform ceremony, decorated venue, music, professional photographer, food and drink for the wedding celebration, and special features for the couple like a side-by-side massage. And, if you have a client looking to wed “just the two of them,” Cabo can make that happen and then ease them right into the honeymoon. Beyond weddings, Cabo is a favored spot for honeymoons, anniversary celebrations, and renewal of vows occasions. 

Spas = A Heavenly Sanctuary
A spa-like atmosphere is synonymous with serenity – and Cabo ranks high with those seeing restorative body therapies and wellness rituals in a peaceful, reflective natural setting. Massages on the beach, sunset meditation, and outdoor yoga with a view of the Pacific puts guests on a path to heightened mindfulness, so they can live in the moment. 

Clients can recharge their spirit at luxurious hotel spas featuring a menu of body treatments, massage therapies, waxing services, facials, hair and nail services, and signature specials that incorporate local ingredients known for their curative properties. Popular at Casa del Mar’s Sueños del Mar Spa is the Pre-Hispanic Massage, a combination of ancient beauty techniques from early civilizations with the goal of balancing the essential elements within each guest. 

Food For The Soul
Sometimes the serenity of a traveler’s surroundings lets them focus on what’s authentic around them for a deeper sense of place. Gastronomy is a good example, especially with Cabo’s cuisine, which celebrates Mexican flavors, fresh local ingredients, and original sauces and spices. 

Popular dishes include shrimp and fish tacos, smoked marlin in corn tortillas with cheese and vegetables, fish stews, chocolate clams, Mexican rice and beans, and fajados chicken tamales, prepared with olive oil, olives and raisins. Clients can feed their appetites while feeding the soul, enjoying their meals in picturesque oceanfront and poolside settings. 


Tempting clients to experience the quieter side of Cabo is an easy sell thanks to spectacular beaches, postcard-worthy landscapes, luxury accommodations, opportunities to reinvigorate romance, soothing spa services, and exceptional authentic cuisine. Visit the official destination website for more information. 

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