Schools out for summer…well, almost. In a few weeks, your family clients will be taking off for quality vacation time together. Now is the time to capture those bookings, especially for domestic travel. The following tips provide info on what makes a luxury resort family-friendly and how you can help clients pick their ideal family resort.
Location, Location, Location
What keeps kids and parents happy? A nice mix of time at the resort and close by activities and attractions off property is the right combination. Summer and the beach are almost synonymous so also look for resort properties that front white sands.
Comfort and space in an elegant setting are what most luxury family travelers are seeking. Look for resorts that can accommodate families of five or more, especially to encourage multigenerational bookings and expand that single family booking to a multiple family booking. Ideal single family accommodations include adjoining guest rooms, one-bedroom suites with pullout couches, or two-bedroom suites. Villas and casitas offer a residential feel for a real home-away-from home, but with access to all of the resort’s features. They also provide even more room amenities, many with full-service kitchens, washers and dryers, in addition to separate living rooms, and multiple bedrooms if needed. Some villas, such as those found at Terranea Resort in Rancho Palos Verdes, Calif., located in the heart of Los Angeles, also can feature private garages, hot tubs, indoor/outdoor fireplaces, and large outdoor balconies.
Today’s luxury resorts go beyond a single swimming pool and kiddie pool to entertain savvy young travelers. The bigger the better with waterslides and water features, plus poolside private cabanas that can add a touch of luxe to any time in the sun. Encourage families to take advantage of their destinations, with activities and tours depending on the age of the children that can get everyone moving, such as ocean adventures that can include kayaking, snorkeling, surf camps, or even oceanside hiking. Many resorts feature on-site kids clubs for when parents seek some alone time, but also offer day and evening family activities, that can include making crafts or fireside s’mores.
Luxury travelers often have children with sophisticated palates. The farm-to-table rage extends to many resorts having their own on-site gardens. Proud of their gardens, chefs can sometimes invite guests (including the kids) for special garden workshops so always ask when making a booking. Children’s menus ensure that kid-friendly fare is always available. Look also for resorts that have restaurants that offer views. Watching the sun set over the ocean, for example, is a magic moment no matter what age you are.
The easiest way to sell family travel is with a package that includes all that will make them happy. Also, if a resort offers a family package then they are letting you know that they welcome and cater to the market. One good choice for summer is the Family Adventure package at Terranea Resort. It puts it all together with a choice of two water activities and two land activities, plus daily breakfast for four and complimentary Kids Club for up to two children.
Ultimately, the most important part of family travel is family and spending time together. Encourage clients (and their children) to unplug and focus on each other; that’s the ideal way to make it a memorable summer.
Located just 30 minutes south of LAX, Terranea Resort offers unparalleled Pacific Ocean views and world-class accommodations that range from hotel suites to bungalows, oceanfront casitas and luxurious villas.