Oceania Cruises has announced the launch of a new brand campaign that highlights its guest offerings by offering a look at a day in the life of an average guest.
Designed to exemplify Oceania's tag line, "Your World. Your Way," the campaign showcases experiences guests can encounter while exploring the destinations Oceania visits, said James Rodriguez, senior vice president of sales and marketing for Oceania Cruises.
For instance, one ad captures a guest’s visit to a Buddhist monastery in Rangoon, where a monk presented the guest with a traditional and ceremonial rice offering.
“Today – The Experience” was created by Oceania's in-house marketing team. The campaign also touches on the three pillars of Oceania's cruise experience: fine cuisine at sea, destination immersion and the line's ships.
The print ad campaign will launch with one- or two-page spreads in several publications that serve Oceania Cruises’ targeted audience, including: Travel + Leisure, Condé Nast Traveller, Wine Spectator, Departures, Bon Appétit, Food & Wine, and others.