National Car Rental Launches ‘Premier Selection’ Luxury Vehicle Rental

National Car Rental is introducing its “Premier Selection” – a special section of the rental lot where customers can choose such upscale nameplates as the Cadillac Escalade, Lincoln Navigator or Lexus IS250.  Initially piloted in the Phoenix, Minneapolis and Cleveland markets, Premier Selection is now rolling out nationwide and will be available by the year’s end in approximately 25 national airport locations throughout the US.

National launched Premier Selection with input from road warriors, including members of its Emerald Club. The rental car brand tapped into its 300-member Emerald Exchange Community, which consists of Emerald Club members who travel and rent vehicles regularly, for feedback during the program’s pilot phase.

By year’s end, National’s Premier Selection will be featured at several US airports, including: Hartsfield-Jackson Atlanta International Airport, Los Angeles International Airport, Dallas/Ft. Worth Airport, Denver International Airport, Orlando International Airport, Phoenix Sky Harbor International Airport, Chicago O’Hare International Airport, Minneapolis-St. Paul International Airport, Boston Logan International Airport, and Seattle-Tacoma International Airport.

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For more information on National Car Rental, visit www.nationalcar.com.

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