Frequent fliers rarely much attention to airline safety videos—but, of course, everyone should, since things do go wrong and the info in the videos can save lives.
Several airlines have found fun new ways to keep passengers' attention during the videos, from hiring celebrities to referencing popular films to creating full-blown production numbers.
This Virgin America safety video may well be one of the funniest we've seen in a while: "For the .001 percent of you who have never operated a seatbelt before...really?!?"
But this is far from the first funky and cool safety video we've seen. Air New Zealand has been making them for years, in fact. Two years ago, they got Richard Simmons (yes, that Richard Simmons) to do a decidedly energetic demonstration of stowing luggage:
Last year, as the first of Peter Jackson's Hobbit movies was released, the airline celebrated the filming of the trilogy in New Zealand by using hobbits and wizards to demonstrate proper use of a lifevest:
And just a few weeks ago, Golden Girl Betty White joined up to share her advice for fliers of all ages:
If nothing else, these videos are certainly much more eye-catching and memorable than the standard demonstrations...and when push comes to shove, anything that helps the passenger remember what to do in an emergency is good.