Heads up, frequent fliers! Virgin Atlantic has announced the biggest ever investment in its business class product, pledging $158 million to enhance its Upper Class service. The long-haul airline is seeking to increase its share of the business traveller market through a three-year program of new product and service developments both on the ground and in the air, starting this spring.
The roll-out will include a new Upper Class cabin including an enhanced seat, a "futuristic" bar (we can't wait to see what that looks like!), and many other cabin updates. Upper Class customers can also try new dining options with customized menus, new crockery and enhanced service.
The new Upper Class launch will commence on the airline's London-to-New York (JFK) route before rolling out across all aircraft joining Virgin Atlantic’s Heathrow fleet over the next three years. The onboard enhancements to the initial New York service will be supported by a newClubhouse at John F. Kennedy International Airport. (We hear the exact details of the clubhouse and onboard product enhancements are being kept top secret, so now we're even more curious.)
The new Upper Class cabin will be launched on Virgin Atlantic’s new Airbus A330-300 aircraft, due for delivery later in the spring as part of a $2.2 billion aircraft investment program.
For additional information, visit www.virgin-atlantic.com.