Virgin Atlantic Enhances Business Class Service

Heads up, frequent fliers! Virgin Atlantic has announced the biggest ever investment in its business class product, pledging $158 million to enhance its Upper Class service. The long-haul airline is seeking to increase its share of the business traveller market through a three-year program of new product and service developments both on the ground and in the air, starting this spring.
 
The roll-out will include a new Upper Class cabin including an enhanced seat, a "futuristic" bar (we can't wait to see what that looks like!), and many other cabin updates. Upper Class customers can also try new dining options with customized menus, new crockery and enhanced service.
 
The new Upper Class launch will commence on the airline's London-to-New York (JFK) route before rolling out across all aircraft joining Virgin Atlantic’s Heathrow fleet over the next three years. The onboard enhancements to the initial New York service will be supported by a newClubhouse at John F. Kennedy International Airport. (We hear the exact details of the clubhouse and onboard product enhancements are being kept top secret, so now we're even more curious.)
 
The new Upper Class cabin will be launched on Virgin Atlantic’s new Airbus A330-300 aircraft, due for delivery later in the spring as part of a $2.2 billion aircraft investment program.

For additional information, visit www.virgin-atlantic.com.

Free Luxury Travel Newsletter

Like this story? Subscribe to The Dossier

Luxury Travel Advisor’s only newsletter, covering unique destinations and product news for affluent travelers. Delivered every Tuesday & Thursday.

Suggested Articles:

One&Only Aesthesis when it opens will mark the brand's second property in Greece, and third overall in Europe. Here's what we know so far.

The European Council recommended the bloc lift travel restrictions on non-essential travel from 14 countries, including the United States. Read more.

Ponant resumed operations this week—the first of more than 50 departures around Iceland, the Mediterranean and France this summer. Read more here.