|Photo by Insider Journeys|
Travel Indochina has decided to rename the company “Insider Journeys.” Effective this week, the company will be sporting the new name and logo after months of customer research and work by its creative team.
“Over the past decade, we have expanded well beyond the Indochina region to cover much more of Asia including Japan, Thailand, China, India, Sri Lanka, Bhutan and Myanmar (Burma)," said Paul Hole, managing director and co-founder of Insider Journeys. "We have been conflicted over changing our name, from our current brand which reflects our heritage, to something that better articulates what we now deliver for travelers."
The new name has a two-part meaning. The word “Insider” represents the insight and knowledge the company has in the Asian travel market. The “Journey” symbolizes the company’s goal of delivering high-end tours. During the rebranding process the company also launched a new website and brochures.
Insider Journeys was established in 1993, and leads luxury tours of no more than 16 people.