Victoria Beckham To Open Fashion Boutique In London's Mayfair

Ben Bryant, The Daily Telegraph, October 14, 2013

Victoria Beckham is to open her own boutique in the affluent area of Mayfair in London.

The 39-year-old former Spice Girl will sell her collections of clothing and handbags from the new shop in Dover Street at the centre of the capital's fashion district.

Rumours of Beckham's first flagship store have been circulating since April, when she told British Vogue that London would be the perfect location, reports the Daily Mail.

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She said at the time: "This is where I want to have my first store. I’d like to do something that is really new, really fresh. Something a little bit conceptual – but not too much."

Until now, those who have wanted to buy into Beckham's brand have had to go online or to selected fashion outlets and separtment stores.

READ: Victoria Beckham - 'I want to build a business that is going to be here a long time'

The news of the store comes after it was revealed that the Beckhams' business empire turns over almost £100,000 a day.

Companies House documents showed that the three companies which handle the couple's business empire recorded a combined turnover of more than £35 million a year.