A multimillion dollar television advertising campaign celebrating the talents of Virgin Atlantic’s employees has been launched. The ad is said to have been specially designed to “highlight the amazing skills of the airline’s staff of crew, designers, pilots and everyday pioneers”.
The campaign launches at a time of expansion for the airline, as Virgin Atlantic launches a domestic flying program in the UK with service between London Heathrow and Manchester, Aberdeen and Edinburgh. The airline is seeking 150 new staff for this launch.
According to Sir Richard Branson, president of Virgin Atlantic, the company is “always on the lookout for gifted people to grow our business. Our staff hold the keys to the future of Virgin Atlantic; they work so hard, and we are delighted to dedicate this new advert to them.”
Based on the lives of real people who work at the airline today, the ad traces the lives of gifted youngsters born with special skills, and how they later use those talents to become employees at Virgin Atlantic.
The ad kicks off the airline’s new marketing campaign with the slogan “Flying in the Face of Ordinary,” which is designed to capture Virgin Atlantic’s pioneering spirit. It will be broadcast on television stations, Hulu, video-on-demand networks, broadcaster apps and online channels globally from January 1, 2013. A sneak-peak is available on the airline’s website.