Virtuoso Expands Agency Network to Europe

Virtuoso is expanding across the pond. We hear that the luxury travel network is expanding its strategy to enlist agencies within Europe, adding to the list of 20 countries where it already has travel agency members. 

As is standard practice for this by-invitation-only organization, Virtuoso will vet interested agencies and accept those that represent the best in their given market based on industry reputation as well as luxury product quotient and sales. 

"We look forward to teaming up with like-minded organizations to further our brand in Europe," says Matthew D Upchruch, chairman and CEO for Virtuoso. "Much like we've done in other new markets we've entered, be it Australia or Latin America, we have drawn upon the expertise of our members to help establish our value to the customer."

For more information visit