W Hotels is offering surfers the chance to avoid boardbag travel fees with the launch of “Now Boarding.”
Travelers who book a room at select surfside W destinations will have the cost of flying their board with them reimbursed via an amenity credit. Tapping into the travel itineraries of the more than 23 million surfers worldwide, the program will kick off at the newly opened W Costa Rica – Reserva Conchal, where guests can book the package. W Hotels will launch the program with four more oceanfront destinations throughout 2019, including W Bali – Seminyak, W Barcelona, W Punta de Mita and W Goa.
The “Now Boarding” initiative was born from in-depth research on the surf industry in line with agency collaborator, Pen & Public. The commissioned research project confirmed key facts that have encouraged the brand to engage with surfers across the globe at W destinations.
The amenity credit for the inaugural wave of “Now Boarding” will be $300 at W Costa Rica. The other retreats will offer a $150 amenity credit when they roll out later this year.
Photo: W Barcelona